The WLT had another great Third Thursday “Build Your Buzz” panel on Aug. 19. Publicists/marketing mavens Marilyn Carter and Lisa Lawrence joined author Chris Barton for “Your PR Team.” Here are some quick outtakes (note the list of resources at the bottom of this post!):
- Tips for developing your marketing plan:
- Who’s your audience?
- What’s your product (book)?
- What’s your objective/purpose?
- What’s your elevator pitch describing you and your book?
- What media and information channels can Continue reading