Feature Article by Elaine Krackau: How to Make Your Book Stand Out

Publicists Care That It’s “I am so thankful Month” and So Should You
By Elaine Krackau, of PR by the Book

You’ve probably seen the statistic by now. More than one million books were published in 2009 alone. Did you hear that? ONE MILLION! And that number keeps climbing each year. Needless to say, competition for air time and review space is fierce, so books have to stand out in a big way in order to stand a chance of being covered.

Hooking a book’s topic or the author’s expertise to current news is what we publicists do on a daily basis. In a saturated Continue reading